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The Original Water-Based Cleaning System
Rexair LLC, based in Troy, Michigan, has manufactured the Rainbow Cleaning System
for more than 80 years. Its legendary, water-based filtration system has made the
Rainbow known the world over. Today, the Rainbow Cleaning System is sold and
enjoyed in over 80 countries around the world.
THE MANUFACTURER IN THE US
The World Headquarters of Rexair, LLC is located in Troy, Michigan, USA. It is from here that the sales, marketing and independent worldwide distribution network of the Rainbow Cleaning System is coordinated and administered.
In the Philippines, Rainbow has been sold since 1983 with over 50 dealers nationwide.
The Rainbow SRX is made in Cadillac, Michigan, USA
using only premium U.S. and imported parts. Rexair’s state-of-the-art manufacturing and technology center utilizes ISO 9001:2015 QMS quality control measures designed to ensure that each and every Rainbow SRX meets our high standards of durability and performance.
Our History
INVENTING THE SEPARATOR
INTEREST IN THE REXAIR ® GROWS
INTEREST IN THE REXAIR ® GROWS
John W. Newcombe invented the Separator, which was designed to separate dust and particulates from the atmosphere in industrial operations such as sanding. In early 1926, the Newcombe Separator caught the eye of Leslie H. Green, who felt the Separator could also be used for household applications. Green signed on with Newcombe, and by 192
John W. Newcombe invented the Separator, which was designed to separate dust and particulates from the atmosphere in industrial operations such as sanding. In early 1926, the Newcombe Separator caught the eye of Leslie H. Green, who felt the Separator could also be used for household applications. Green signed on with Newcombe, and by 1927 the handheld “Newcombe Bagless” became the first Bagless Cleaner. In 1928, a horizontal floor Model was designed and introduced.
INTEREST IN THE REXAIR ® GROWS
INTEREST IN THE REXAIR ® GROWS
INTEREST IN THE REXAIR ® GROWS
Green continued to refine the Rexair ® Cleaner, attracting many new investors. In 1935, T. Russ Hill was called in to discuss merchandising possibilities with Green.
In 1936, Hill joined Rexair. Inspired by street cleaners in Kentucky, Hill came up with the idea of incorporating water into the Rexairdesign, trapping dust and dirt. This inn
Green continued to refine the Rexair ® Cleaner, attracting many new investors. In 1935, T. Russ Hill was called in to discuss merchandising possibilities with Green.
In 1936, Hill joined Rexair. Inspired by street cleaners in Kentucky, Hill came up with the idea of incorporating water into the Rexairdesign, trapping dust and dirt. This innovation made the Rexair a unique and exclusive product. Rexair developed a new slogan:“Wet dust can’t fly!”
By the late 1930s, the “Rexair ® ” was being hailed as more than just a vacuum cleaner. The Rexair’s ability to eliminate air-borne dust in the home made life easier for allergy and hay fever sufferers, and soon medical professionals recognized it as a breakthrough product.
THE SUPER SALESMAN FROM OWENSBORO
INTEREST IN THE REXAIR ® GROWS
THE SUPER SALESMAN FROM OWENSBORO
J.V. “Sandy” Sanders saw a demonstration of the “Rexair ®, ” and came to Detroit, Michigan determined to be the “the best salesman the company ever had.” Sanders broke company records and climbed quickly through the ranks.
COMPANY AND PRODUCT CHANGES
In 1955, the Rexair ® cleaner was renamed the “Rainbow ® ”. It featured improved airflow, a swivel base and stylish design.
In 1958, Sanders was named President and General Manager of Rexair.
By 1959 manufacturing had moved to Rexair’s own facilities.
By the late 1960’s, increased sales led to the purchase of a 100,000 sq. ft. manufacturing plant in Cadillac, Michigan.
AN EXPANDED SALES NETWORK
In 1986, Rexair introduced the Rainbow ® D4 and experienced tremendous growth in
international sales. The result of five years of planning, engineering and testing, the new
Rainbow was considered by J.V. Sanders to be “the best Cleaning System on the face
of the earth.”
LEADING THE WAY INTO A NEW MILLENIUM
LEADING THE WAY INTO A NEW MILLENIUM
In 2001, Paul Vidovich took charge of Rexair, as it’s Chairman, President and CEO. Paul began his career in the direct selling business in 1971, and over the years, became one of Rexair’s largest and most successful independent distributors. His outstanding leadership skills and knowledge have led Rexair to exceptionally high levels of achievement in the U.S. and many International Markets.
THE LATEST EVOLUTION OF A TRULY REVOLUTIONARY PRODUCT
THE LATEST EVOLUTION OF A TRULY REVOLUTIONARY PRODUCT
THE LATEST EVOLUTION OF A TRULY REVOLUTIONARY PRODUCT
In 2019, Rexair announced the launch of the all-
new Rainbow SRX model. The result of more than three years of intensive research, development and testing, the SRX offers significant performance improvements over its predecessors, as well as considerable advancements relative to competitors’ offerings.
Boasting more than 20 new features and improvements, including a newly redesigned four-speed high performance motor, enhanced air cleaning capabilities, and 30% improved airflow over preceding models, the SRX is the most advanced home cleaning ever produced, and continues to be the only home cleaning system certified as
an air cleaner by the Association of Home Appliance Manufacturers.
POISED FOR FUTURE SUCCESS
THE LATEST EVOLUTION OF A TRULY REVOLUTIONARY PRODUCT
THE LATEST EVOLUTION OF A TRULY REVOLUTIONARY PRODUCT
Today, Rexair LLC is stronger than ever. In 2019, Rexair Chairman Paul Vidovich named Momir Popovic Rexair’s new President & CEO — the fifth CEO in company history. As an innovator and market leader, Rexair provides customers with an unparalleled product that is consistently at the forefront of technical innovation. In that tradition, the Rainbow SRX is without a doubt the biggest breakthrough in premium home cleaning systems to date, and will continue to give Rexair an edge as the industry leader for many years to come.